Nature doesn’t need our silence. It needs our choices.

Positive Luxury. Crafted in Italy

Italian design, cruelty-free innovation, and a love for our planet. Listen to our Miomojo, PODCAST and join our Miomojo competition to win a signature Miomojo Orion!
weightless nature-powered floating welness experience

Liquid Dreams

Liquid Dreams is an intimate, sensory journey in the serene surroundings of Farmatuur. You float weightlessly on a mattress on the water, while subtle vibrations, botanical aromas, and mindful touch take you to a deep, restorative rest.
Long Live the Queen

The Badass Queen Reclaims her Crown

At Farmatuur, we crown Queen nature again, curating beauty, wellness, and rituals with zero toxins, zero harm, and 100% wild respect.

Discover the Magic.

These crown jewels each showcase the power and poetry of nature, a signature collection of beauty, wellness, and lifestyle essentials where every product reveals a different facet of her magic.

Everyone's Love Affair

Meet the products everyone falls for, our most-loved icons, chosen again and again for their purity, performance, and a touch of nature’s magic.
Nature’s sweetest alchemy, straight from the Nordic wild.

Loov Food Raw Honey has Arrived at Farmatuur

Pure, cold-spun, and infused with wild Nordic berries, our first batch of Loov Food’s raw honey is here, alive with enzymes, flavor, and forest magic.

Nature's Power Kits.

Nourish your skin with Nordic purity

Dabba’s Hydration & Regeneration Kit restores deep moisture and awakens your skin’s natural vitality.

Hear It From Our Happy Customers.

Embrace Pure Craftmanship.

The Raw Therapy Collection unites MAD et LEN’s raw olfactory artistry with Pierre Dinand’s legendary design genius, transforming fragrance into sculptural ritual.

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