An Ode to the Queen
It began, as all true love stories do, with wonder.
The quiet pull of forests after rain, the fragrance of wild herbs carried on the wind, the way a single bloom can silence the noise of the world. For us, Annelies and Alwin, nature was never a backdrop. It was a companion, a muse, a teacher.
Farmatuur was born from that devotion. Not as a store, but as a sanctuary. A place where the intimacy we feel with nature could be shared with others, not through words alone, but through the very creations of those who know how to capture her essence.
We sought out conscious entrepreneurs, artisans, and makers who, like us, are enchanted by the mystery of the natural world. We listened to their stories, traced their philosophies, and followed the paths of their craft. Not everyone made it through our filter, only those whose work was born from genuine reverence, integrity, and joy. Every brand we welcome into Farmatuur carries not just a product, but a love affair with nature made tangible.
Together, we bring you perfumes that echo the forest, tinctures that whisper the wisdom of roots, balms infused with sunlight, jewelry forged in harmony with the earth. These are not commodities, they are living testaments of nature’s magic, unlocked by human hands that listen and honor.
Our vision is simple yet boundless: to help people reconnect with the earth, not through lectures or obligations, but through inspiration, beauty, and delight. Through stories that remind us that we are not separate from nature, we are part of her grand design.
Through our unified love for nature, we place her back upon her throne, so she may once more wear her rightful crown.
"For me, everything begins with the feeling and scent of pure nature. I love how she always surprises me with her quiet magic, a flower that calms, a root that energizes, a leaf that heals. My mornings start with little rituals: nourishing skincare from Alegra, the simplicity of Less is More, and the botanical treasures of Erbology. And because I believe beauty is also in the details, I finish with a touch of elegant bling, accessories that sparkle softly, never loudly. "
Annelies' Favorites
"I like to weave superfoods into my day wherever I can, small boosts that make a big difference. Raspberry from Loov is one of my go-tos, and I swear by the vitalizing power of Cordyceps to keep me energized and ready to get the most out of life. I’m not one for long morning routines, so I keep it simple: hands-on skincare from Dabba and a quick fix with salt spray from Less is More. For me, it’s about feeling strong, fresh, and alive, without overcomplicating it."
Alwin's Favorites
Let's connect
We would love to welcome you in our store and immerse you in nature's luxurious magic and have a chat about our queen with a exceptional Latte.
If you can't visit us but want to reach out, just send us a message.
Follow our Podcast
In the Farmatuur Podcast, we give conscious entrepreneurs a stage to share their Love Story with nature.
Through intimate conversations, we uncover how they capture her magic and translate it into creations that inspire and nourish.
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