Laura Kreišmane and DABBA, Northern Plants, A Founder’s Quiet Revolution

A founder who chose the forest over the factory

Before DABBA became a name in Nordic botanicals, Laura Kreišmane chose a different rhythm of work and life, close to the meadows and forests of Latvia. On DABBA’s founder page she describes a philosophy that begins outside, not in a lab, believing “the best beauty ritual is a walk in a forest,” and explaining why the brand grows, harvests, distills and extracts plants itself on its own farm. 

A summer that became a company

DABBA’s “Story” recounts how 2011 began with a whole summer spent wild-harvesting aromatic plants in meadows and forests, then founding the company with an ambitious aim to lead in high-quality floral waters. A distillery was set up in the middle of the brand’s organic farm so plants could move from field to still within minutes, a logistical decision that reads like a value statement about freshness and locality. 

The spark behind hydrolats

In Latvian business media, Kreišmane has been profiled as the founder who decided to bottle “the power of Latvia’s plants,” with ECOCERT certification validating natural standards, and who deliberately chose to make hydrolats from scratch rather than blend generic base formulas. As Dienas Bizness summarized it, she wanted to “highlight Latvia’s strength and nature.” 

A consumer feature in Jauns.lv adds a personal chapter to that origin story, noting that the idea matured after more than two years of travel, comparing how people live with plants at home and abroad, and returning with the conviction that Latvia was rich in underused botanical treasures. “Real scents,” she says there, should let people feel the true power of Northern plants.

Handcrafted, from field to formula

Across DABBA’s own materials and regional coverage, a few constants define Kreišmane’s way of building a brand. Ingredients are sourced locally, purposefully and respectfully, which is why DABBA insists on its own growing, harvesting, distillation and extraction, rather than outsourcing the most meaningful steps of the process. The result is a line where floral waters and extracts are not add-ons but the backbone of each formulation. 

What “Northern beauty” means at DABBA

Kreišmane’s vision turns Nordic flora into daily rituals. Floral waters replace or enhance the “water phase” of skincare, formulas emphasize clarity and freshness, and the brand’s tone puts place at the center, from the farm to the still to the bottle. Even the product pages echo this approach, highlighting floral waters and plant-forward textures as the engine of performance, not a decorative note. 

A founder’s voice, on record

On DABBA’s founder page, Kreišmane signs her credo with a simple line about why the brand looks the way it does, tying self-acceptance to time outdoors and to working directly with plants. It is both philosophy and method, and it explains why DABBA remains stubbornly hands-on with cultivation and distillation. 

Latvian media broaden the picture, portraying her as an entrepreneur who turned long travels and local pride into a business that bottles ziedūdens, the floral waters that define DABBA’s identity. For audiences who prefer to hear her directly, a short “Stāsti iedvesmai” video interview captures Kreišmane speaking as the owner of DABBA about making hydrolats and building a company around them. 

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