KIESELWAX: The Matte Styling Hero Powered by Nature
A closer look at Less is More’s iconic styling wax
Good hair styling is an art, especially when you want texture, shape, and definition without stickiness, heaviness, or synthetic buildup. That is exactly where Kieselwax, the cult-favorite styling wax from Less is More, stands out. Minimalist in formula, sophisticated in function, it delivers professional performance while respecting scalp, hair, and planet.
Created by chemist–aromatherapist Dr. Doris Brandhuber and master hairstylist Hannes Trummer, Kieselwax reflects the brand’s mission: high performance through uncompromising purity.
What Makes Kieselwax Special?
Kieselwax is a strong-texture styling wax with a matte finish and flexible hold. It is especially loved by people with short to medium hair or fine hair who want definition without shine. It strikes the perfect balance: firm enough to structure, flexible enough to reshape throughout the day. No stiffness. No greasiness. No synthetic residues. Just clean, buildable texture that looks effortless.
Inside the Formula: Nature’s Engineering
Kieselwax is grounded in smart, biodegradable ingredients that work with hair rather than against it. Its formulation is a beautiful example of biomimicry, taking clues from nature to support the body’s own processes.
Diatomaceous Earth
This fossilized form of microscopic algae is rich in silica, a mineral recognized for strengthening hair at the root. It gives natural grip and a matte finish while adding subtle volume and texture.
Forest Honey (Organic)
Harvested from Austrian natural reserves, this honey moisturizes and nourishes both hair and scalp. It softens without weighing hair down and contributes to gentle hold and manageability.
Beeswax (Organic)
Beeswax helps shape and structure hair, providing flexible hold while forming a protective barrier. It keeps style in place while leaving a natural feel.
Jojoba Oil (Organic)
One of nature’s most biocompatible oils, jojoba resembles the natural oils of the scalp. It conditions, strengthens, and adds a healthy softness without greasiness. Valued by Indigenous cultures for generations, it is rich in vitamin E and deeply restorative.
Organic Aromatic Essences (Cypress, Sicilian Lemon, Peppermint)
These uplifting essences give Kieselwax its refreshing scent. Beyond fragrance, they help stimulate the scalp and energize the senses.
Performance & Use
Kieselwax is ideal for textured, lived-in looks that remain flexible throughout the day. Warm a small amount between fingers and work into dry or slightly damp hair. Mold, twist, or tousle to your desired shape, then reshape anytime.
Users love that it:
✔ Creates definition
✔ Boosts fullness and body
✔ Never looks greasy
✔ Feels clean and lightweight
The result is a natural style that moves with you: polished, yet effortless.
Crafted Through Less is More’s Philosophy
Kieselwax embodies the core principles of Less is More:
certified organic ingredients, small-scale ethical sourcing, microbiome-friendly formulas, and a refusal to rely on microplastics or petrochemical fillers.
The brand is known for continually refining its formulations in line with new scientific insights. For example, Less is More replaced chitosan, a shell-derived film former, with vegan pullulan in newer styling products to align better with sustainability values. This reflects a consistent commitment to cleaner, kinder chemistry.
Kieselwax shows what is possible when you design from nature first. Minimal ingredients, maximum effect.
Why Choose Kieselwax?
Because it is clean, ethical, high-performing, and incredibly versatile. Kieselwax delivers the texture, structure, and finish you want without compromise. It is ideal for anyone who wants modern, natural styling powered by nature.
Kieselwax gives flexible, matte texture that looks good, feels good, and is good for both hair and planet. A celebration of biomimicry, craftsmanship, and clean science, it offers professional styling with a luxurious, light touch. No plastic texture. No synthetic buildup. Just elegant, effortless hair: naturally.
Sometimes, less truly is more.
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