Building A Global Organic Haircare House From Vienna, Culture, B Corp, And Quiet Scale

A brand can be clean on paper and messy in practice. Less is More has tried to close that gap by embedding ethics in corporate infrastructure. Since 2017, the company has been a Certified B Corporation, one of Austria’s early B Corps, audited across social and environmental performance, accountability, and transparency. The certification sits alongside its organic standard, signaling a business-wide commitment rather than a product-only claim. 

Growth has been steady rather than splashy. Accounts describe a journey from a single Vienna salon to an international footprint, with around 60 products and exports reaching 20 countries, the kind of quiet scale-up you typically see when professional adoption precedes mass marketing. Trade and retail partners in multiple markets have carried the line for years, citing its professional functionality and natural credentials. 

Brandhuber remains a visible founder, appearing in interviews and at retailer events to articulate the brand’s stance, practical sustainability backed by science, and a salon-tested definition of performance. That leadership presence matters in a category where greenwashing remains common. Less is More’s proposition stays crisp, modern research plus the power of nature, refined textures, delicate fragrances, and a stable culture that treats ethics, aesthetics, and results as a single brief.

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