Only What’s Essential, Inside Dr. Brandhuber’s Biomimetic Formulation Playbook

Less is More was built on a simple formulation promise, only what’s essential. In practice, that means exclusively natural ingredients chosen for effectiveness and purity, then evaluated for skin compatibility and environmental impact before they enter a lab sample. It also means saying “no” often, paring down until texture, scent, and result feel inevitable rather than decorative. 

The intellectual scaffold is biomimicry. As Brandhuber explains in the company’s story materials, her chemistry background and environmental concerns pushed her toward an approach that emulates nature’s structures and functions to generate solutions with optimized benefits. That thinking shows up in how emulsions behave on scalp and hair, in aromatic profiles that come from plants rather than perfumery synthetics, and in the way finish and feel are tuned without resorting to shortcuts. 

That restraint extends to certification and packaging. The line is COSMOS ORGANIC certified, uses 100% recycled PET for many packs, and is microplastic-free, aligning brand claims with third-party standards that professionals and consumers can understand quickly. In interviews, Brandhuber frames the north star clearly, keep a pioneering role in sustainable organic cosmetics, while continuously raising the bar for climate protection, environmental friendliness, and product performance.

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