Closing Our First Chapter, Opening the Next

As this first year of Farmatuur gently comes to a close, we find ourselves slowing down, breathing it all in, and feeling deeply grateful.

Opening our doors and welcoming you into our space has been one of the greatest joys of this year. Watching people enter the store, pause, and then soften into awe as they discover the exquisite products our partners create has been nothing short of magical. There is something profoundly beautiful about seeing people reconnect with quality, craftsmanship and intention, and realising that nature, when honoured properly, speaks for herself.

What we did not fully anticipate was how much Farmatuur would become a place of experience, not just of discovery. Our Liquid Dreams evenings, born from curiosity and intuition, grew into something many of you now fondly describe as a cult. Floating, sound, scent, stillness, togetherness. Seeing people surrender to rest in our swimming pool, and leave lighter than they arrived, reminded us that true luxury is often found in simplicity and presence.

We started this journey by jumping straight into the deep end. An idea, an empty store, a blank canvas. From there, Farmatuur unfolded rapidly. A webshop took shape. Events found their rhythm. Stock was curated, reordered, refined. The store became a living organism that required daily care, attention and feeling. Alongside that growth, our own worldview evolved. Our ambition sharpened, not to be bigger, but to be more meaningful. To take our place in a more conscious retail landscape and help shape it with integrity.

This journey has also brought us closer together as a couple, if that was even possible. Building Farmatuur strengthened our shared beliefs and deepened our trust in each other. It reminded us why we chose to walk this path side by side. Along the way, our circle expanded. New friendships formed. New bonds grew. People we now carry with us, warmly, beyond projects and partnerships.

Looking ahead to 2026, we feel both calm and excited. New initiatives are already quietly taking root. New products are on their way. Farmatuur will continue to grow into a quality label for Natureluxe specialty products, guided by honesty, purity and craft. We will further build our strong haircare category and our Home Pharmacy, investing deeply in what truly supports everyday wellbeing. And we will continue to stand behind our existing partners while welcoming new ones, always with the same guiding principle: bringing only the very best Queen Nature has to offer.

None of this exists without you. Our Farmatuur Friends. Your curiosity, your trust, your stories and your presence have shaped this place more than words can say. Thank you for being part of this first chapter.

As we close this year, we will be taking a short break to rest, reset and prepare for what is to come. During this time, our team may be a little slower with webshop orders and package shipments. We thank you for your patience and understanding. We will be fully back in shape as of January 7th, with renewed energy and many beautiful things ahead.

Until then, we wish you a gentle end of year, filled with care, connection and love for Queen Nature.

With gratitude,
Alwin & Annelies
Farmatuur