Wild Nordic Alchemy: The Story Behind Loov Food’s Raw Honey

Somewhere between mist and moss, in the quiet of Northern forests, the bees of Loov Food are at work. They move between heather and blueberry shrubs, guided by the rhythm of the seasons. Their honey, raw, golden, alive, is not just food; it’s nature’s way of whispering that purity still exists.

The Philosophy of Ahto Vegman

Loov Food’s founder, Ahto Vegman, has always believed that true nourishment comes from staying close to nature’s logic, unaltered, unprocessed, and unhurried. His products are a celebration of what Northern soil and light can do when left to their own rhythm. Every jar, every powder, and every berry is a continuation of his mission: to protect the integrity of nature while sharing its most potent creations.

Ahto works closely with local beekeepers who treat bees as partners, not producers. No industrial heating, no filtration that strips life away, just cold-spun honey, bursting with enzymes, pollen, and wildflower essence. Together, they preserve the wisdom of Nordic nature in its rawest form.

The Power of the Nordic Forest

The forests of Estonia and Finland are not merely landscapes, they are ecosystems of resilience. In the short northern summer, the sun barely sets, giving the berries and blossoms an intensity unmatched anywhere else. Blueberries grow wild on forest floors, cranberries thrive in bogs rich with minerals, and lingonberries capture the crispness of cold northern air.

Loov Food gathers these berries at their nutritional peak, freeze-dries them to preserve their vitality, and blends them gently into raw honey. The result is a symphony of sweetness and strength, honey infused with the antioxidants of blueberries, the cleansing power of cranberries, the earthy depth of cinnamon, and the bright, tart spirit of lingonberries.

Honey as a Superfood

Each variation of Loov Food’s raw honey is a natural superfood.

• Raw Honey with Blueberry Powder, rich in anthocyanins for brain and heart health.

• Raw Honey with Cranberry Powder, supports immunity and urinary health.

• Raw Honey with Lingonberry Powder, offers antioxidants and balances metabolism.

• Raw Honey with Cinnamon, warms circulation and steadies blood sugar.

• Pure Raw Honey, a mineral-rich natural healer in its most untouched form.

When raw honey meets Nordic berries, the result is a living food, one that energizes gently, supports immunity, and delights the senses with every spoonful.

Now at Farmatuur, First Come, First Served

We’re beyond excited to announce that our first batch of Loov Food’s raw honey has finally arrived in-store.
Each jar reflects the craftsmanship of Ahto Vegman and his collaborators, pure, small-batch, and full of life.

Visit our Farmatuur store in Hasselt or explore the collection online.
Quantities are limited, and like all beautiful things from nature, once it’s gone, it’s gone.