Miomojo Foundation, Fashion With Purpose

At Miomojo, beauty is never just skin deep. The brand’s mission extends far beyond creating cruelty-free accessories. With the Miomojo Foundation, every purchase becomes part of a bigger story, one where style fuels compassion and fashion funds change.

A Foundation Rooted in Compassion

Since its creation, Miomojo has pledged to donate 10% of profits to animal welfare and environmental causes. This commitment evolved into the Miomojo Foundation, an initiative that channels resources directly into projects that protect animals, restore ecosystems, and support communities. The Foundation embodies the same values that drive every bag, kindness, intelligence, and responsibility.

What the Foundation Supports

• Animal protection: Supporting organizations that fight cruelty and promote a future without exploitation.

• Environmental regeneration: Funding reforestation and anti-desertification projects, ensuring healthier ecosystems for future generations.

• Humanitarian projects: Backing clean water access and local initiatives that improve lives in the world’s most vulnerable regions.

Impact That Grows With Every Bag

Through the Foundation, Miomojo has already helped raise hundreds of thousands of euros for causes worldwide. Unsold stock has been donated through partnerships with Oxfam and Humana People to People, generating funds for projects that tackle water scarcity and reforest threatened landscapes. The Foundation ensures nothing is wasted, every piece, every sale, every effort contributes to a cycle of care.

Fashion As a Force for Good

The Miomojo Foundation represents a new kind of luxury, one where buying a bag is not just an act of style but an act of solidarity. It proves that the fashion industry can be more than consumption, it can be contribution, weaving beauty with purpose.

For Miomojo, the Foundation is not a side project, it is the heart of their mission. Every design, every collection, and every collaboration becomes part of a greater promise, to leave the world kinder, fairer, and more beautiful than we found it.