Alegra Organica

When I was pregnant with my daughter, I struggled to find skincare that was truly gentle, natural, and effective. With sensitive skin, most products either felt harsh, weren’t safe, or simply didn’t deliver the results I hoped for. That frustration led me to create Alegra Organica in 2022. I wanted a brand that could offer skincare and makeup that works, feels good on the skin, and aligned with my values, products you can trust at every stage of life. 

After extensive research and testing, my team and I developed what I believe to be some of the finest, most effective natural formulations available today. Each product blends botanicals that have been cherished for centuries with modern, science-backed ingredients.

Every product, every image, every detail reflects our philosophy: beauty with soul, crafted with care, and designed to support you in your everyday life.

This is why I started Alegra Organica, small-batch, lovingly produced in Lisbon, Portugal.

 With love,
Alexa 🌷