Meet Alma: Gentle Rituals for Mom and Baby

Two of life's most tender chapters deserve care that is just as gentle. Meet Alma, the new mom and baby line from Less is More, now at Farmatuur.

There is a moment, somewhere between the first kick and the first bath, when care takes on a whole new meaning. Your skin stretches and changes. Your body works harder than it ever has. And then there is a tiny new person whose skin is thinner, softer and more sensitive than anything you have ever touched.

Alma was made for exactly that moment. Created by the Viennese house Less is More, the same lab-and-salon team behind the organic haircare you may already know from our shelves, Alma brings their "only what's essential" philosophy to pregnancy, the fourth trimester and the very first years. Nine products, two worlds: Alma Mom and Alma Baby. All of them built on pure, plant-based ingredients, with a soft thread of organic neroli blossom running through the line, and fragrance-free options for when the senses ask for quiet.

Pure, smart and healthy: everything we look for at Farmatuur, in a line made for the people who need it most.

The ingredients behind Alma

Alma's formulas are short and purposeful. These are the botanicals doing the real work.

Neroli blossom. The signature of the line. Organic neroli, the blossom of the bitter orange tree, cares for sensitive skin and brings a soft, calming floral scent. You'll find it in the Belly Oil, the Leg Gel and the Gentle Blossom baby products, gentle enough to make bedtime feel like a ritual.

Rosehip oil. Cold-pressed and rich in unsaturated fatty acids and vitamin E, rosehip helps keep skin supple and comfortable. In the Belly Oil it supports elasticity as your skin stretches; in the Whey Bath it helps soothe dry baby skin.

Calendula. A classic, well-researched botanical that soothes and supports the skin's natural barrier. It appears across the baby range, from the Shampoo & Wash to the Nappy Balm, because newborn skin deserves the gentlest companions.

Gotu kola (centella asiatica). A plant valued for supporting stressed skin. In the Firming & Contouring Body Emulsion it works alongside a slow-release vitamin C to support collagen and skin elasticity after birth.

Rooibos and astaxanthin. Two antioxidant powerhouses in the Hair Growth Shampoo. Rooibos polyphenols and astaxanthin from Styrian algae care for the roots during the hormonal shifts after birth.

Blue chamomile. Its natural blue colour comes from chamazulene. In the Cooling Leg Gel it refreshes and calms, easing the feeling of heavy, warm legs.

Whey. Rich in natural lactic acid and milk proteins, whey supports the skin's protective acid mantle. It turns baby's bath into a soft, skin-friendly soak.

Zinc oxide and shea butter. A breathable, protective pair in the fragrance-free Nappy Balm, shielding delicate skin against moisture and friction.

Prebiotics. Inulin and natural ferments help support a balanced skin microbiome, the invisible ecosystem that keeps young skin calm.

Alma Mom: rituals for pregnancy and the fourth trimester

The evening belly ritual

Once a day, ideally in the evening when the house grows quiet, warm a few drops of the Alma Mom Rosehip Belly Oil between your palms. Massage it slowly over your belly, hips and breasts in wide, circular movements. The dual oil complex of rosehip and apricot kernel helps your skin stay supple as your bump grows, while the neroli turns a few minutes of skincare into a moment of connection with your baby.

The feet-up moment

As your pregnancy progresses, legs can feel heavy and warm by the end of the day. Keep the Alma Mom Cooling Leg Gel in the fridge. Smooth it upward from ankle to knee, then put your feet up for ten minutes. The light aloe-based gel absorbs instantly and leaves legs feeling fresh and light again.

Both rituals come together in the Alma Mom Pregnancy Duo.

After birth: caring for the body that carried you

The weeks after birth are busy, so this ritual is quick. After your shower, apply the Alma Mom Pure Firming & Contouring Body Emulsion to belly, breasts, hips and thighs. Gotu kola and vitamin C support skin elasticity and can help reduce the appearance of stretch marks, in a light texture that absorbs before your baby needs you again.

Many mothers notice extra hair shedding a few months after birth, a normal response to shifting hormones. The Alma Mom Pure Botanical Hair Growth Shampoo cares for the roots with rooibos and astaxanthin and helps reduce hair loss, while keeping the scalp calm. Massage it into the scalp and give it a minute before rinsing. Both after-birth products are fragrance-free, for when your senses are extra sensitive.

Together they form the Alma Mom After-Birth Duo.

Alma Baby: gentle rituals for the very first years

The bath-time ritual

Bath time can be one of the calmest moments of the day. Dissolve a spoonful of the Alma Baby Gentle Blossom Whey Bath in warm water. Its mild cleansing base washes gently, so no extra soap is needed. On hair-wash days, use a little Alma Baby Gentle Blossom Shampoo & Wash, a tear-free 2-in-1 for hair and body with aloe vera and calendula.

The baby massage

Wrap your little one in a warm towel and pat dry. Then warm a little Alma Baby Gentle Blossom Body Lotion in your hands and massage it in with slow, gentle strokes: arms, legs, tummy in soft clockwise circles, then the back. Avocado, cocoa butter and evening primrose oil support the delicate skin barrier, and the soft neroli scent helps signal that sleep is coming.

The nappy change

At every change, apply a thin layer of the fragrance-free Alma Baby Pure Nappy Balm. Zinc oxide and shea butter form a breathable shield against moisture and friction, suitable from birth.

The fresh-air walk

Before a walk on a windy or cold day, dab the Alma Baby Pure Wind & Weather Balm onto cheeks and lips. The fragrance-free 15 ml jar slips into any nappy bag or coat pocket.

Everyday care comes together in the Alma Baby Bath & Care Trio, or choose all five baby products in the Alma Baby Welcome Set.

A gift for a beautiful start

Looking for a baby shower or birth gift that will truly be used? The Alma Mom & Baby Gift Set brings together the Belly Oil for mom and the baby care essentials: Shampoo & Wash, Body Lotion and Nappy Balm. A gift for both of them.

Come and smell the neroli

Want to experience Alma before you choose? Visit us in Hasselt, where testers of the full line are waiting, and our team is happy to help you put together the right ritual.

Discover the full Alma Mom & Baby collection

Every pregnancy is different. If you have questions about using skincare during pregnancy or on your baby's skin, ask your midwife, doctor or pharmacist.