My Daily Love for Alegra Organica

by Annelies, co-founder of Farmatuur

At Farmatuur, what matters most is not just what’s inside a jar, but who stands behind it. Every brand we welcome begins with a story, a philosophy, and a person whose values feel like home to us. That’s how I met Alexa, the founder of Alegra Organica.

Alexa lives in the coastal village of Ericeira, Portugal, where the ocean, light, and wild nature seem to breathe through everything she creates. You can feel that Portuguese softness and natural elegance in every formula. As a young mother, she built a brand that feels just as caring as she is, ethical, transparent, and safe, even during pregnancy and breastfeeding.

For Alexa, make-up is not about covering up. It is about nourishing, protecting, and allowing your own radiance to come through. As she says herself: “Cosmetics should act like skincare.”

How I use Alegra Organica

My morning ritual is simple, but it gives me a quiet moment of presence each day.

Step 1: Cleansing
I start by washing my face with the Deepwater Cleanser by Dabba to remove make-up, followed by the Gentle Facial Cream Cleanser by Less is More to calm and soften my skin.

Step 2: Face Mist (Alegra Organica)
A few sprays of the Face Mist and I am instantly transported to Portugal. The rose scent is soft and refreshing. It soothes my skin and leaves it glowing all day.

Step 3: Serum (Alegra Organica)
I apply a few drops of the Serum with my fingertips and gently distribute it across my face. Once a day should be enough, it depends on what my skin needs.

Step 4: Face Oil (Alegra Organica)
The Rich Antioxidants Face Oil feels like love in a bottle. It absorbs quickly without leaving a greasy film, and thanks to the sea buckthorn extract, my skin gains a beautiful, natural glow.

My Everyday Essentials

The Face Balms from Alegra Organica are amazing in their simplicity. I use them every day as part of my make-up routine. I like things to be effortless, and these products are exactly that: fast, natural, and they provide a visibly fresh radiance.

My favorites

• Bronze (Light Bronze): along the hairline and under the cheekbones, then blended with a brush

• Blush (Guava): on the cheeks, slightly above the eyes, and on the tip of the nose, usually applied with my fingers

• Glaze (Rose Pearl): for a hint of glow on the cheekbones or in the inner corners of the eyes

• Lip Balm (Honey): a soft, natural tint I always keep with me

The Blush and Lip Balm are always in my handbag, perfect for bringing a little extra color and life to my face during the day, especially in the colder months.

Small tips

If you have fair skin and light hair like me, the combination Light Bronze + Guava is perfect.

If your hair and complexion are darker, Golden Tan + Peach is a better match.

For the Glaze, Moon gives a soft pearlescent shimmer, while Rose Pearl has a warmer pink tone.

How it compares

Dabba Organics works with floral waters instead of essential oils, pure, light, and ideal for sensitive skin.

Less is More offers cream-based formulas that are wonderful for more mature skin.
Alegra Organica sits beautifully in between, fresh, nurturing, gentle, yet visibly effective.

These are products that respect your skin, feed it, and enhance it, without hiding who you are. That is what I love most, in skincare and in life.

I hope you’ll enjoy discovering Alegra Organica as much as I do. It doesn’t just make your skin look healthier, it makes it feel at peace, as if it’s finally able to breathe again.

With love,
Annelies