Miomojo Lights Up the Emmys® Giving Suite in Los Angeles

“We are entering a new chapter where biofabricated and plant-based textiles set the standard for desirability. It is no longer enough for luxury to be beautiful, it must also be intelligent.” — Claudia Pievani

Italian B-Corp Miomojo stepped into Hollywood’s spotlight at the Official Emmys® Giving Suite™, presenting its plant-based, cruelty-free handbags in collaboration with PETA US. From rehearsal days to Television’s Biggest Night, Emmy presenters, nominees, and winners were invited backstage to choose from Miomojo’s innovative designs crafted from next-gen materials such as apples, corn, and olives. The result is a new language of luxury, spoken under the brightest lights in Hollywood.

Celebrities Who Chose Miomojo

A number of stars gravitated to Miomojo’s designs, including Angela Bassett, Elizabeth Banks, Patricia Arquette, Ryan Murphy, Bowen Yang, Uzo Aduba, Aimee Lou Wood, Katherine LaNasa, Tony Goldwyn, and Philip Barantini. Their support was more than a fashion statement, it was a recognition that innovation, ethics, and elegance can walk hand in hand.

What Made the Moment Special

Only Handbag Brand Backstage: Miomojo stood as the exclusive handbag accessories brand in the Emmys® backstage Green Room, proof that sustainability and style can lead the conversation at the highest levels.
The ORION It-Bag: Founder Claudia Pievani spotlighted the ORION clutch, sleek, architectural, and crafted from apple-based material, as the perfect piece for Hollywood’s biggest TV night.
Design Meets Values: Miomojo’s presence in the Giving Suite marked a turning point, showing how luxury design is evolving into a space where ethics and beauty reinforce each other.

Claudia Pievani’s Emmys Experience

For founder and CEO Claudia Pievani, the Emmys marked a milestone in her mission to prove that high design and high ethics belong together. She emphasized that modern luxury must be intelligent in how it sources, constructs, and communicates. At the Emmys, that philosophy translated into tangible choices in the hands of global talent.

Why This Matters

The Emmys® Giving Suite is more than glamour, it is where cultural signals are set. This year, Miomojo’s plant-based luxury handbags became part of the story, underscoring that cruelty-free, animal-free innovation is not a niche alternative, but a mainstage evolution of luxury itself.

The Collection: From Backstage to Your Wardrobe

To celebrate this milestone, Miomojo has released an Emmy 2025 Selection, allowing fans to carry the same designs chosen backstage in Los Angeles. Crafted from next-gen materials and aligned with Miomojo’s “Too Classy To Kill” ethos, it is a collection that transforms red carpet ideals into everyday elegance.