Erbology was founded by siblings Irina and Viktor Turcan, who grew up in Moldova surrounded by traditional plant remedies, herbal rituals and natural food preparation. Their grandmother’s way of using roots, seeds and berries as daily medicine became the foundation for the brand.

They later combined this heritage with modern nutritional science, creating a brand rooted in memory, tradition and innovation.

Several things, but three stand out:

1. Radical purity

No fillers, no blends packed with random “superfoods,” no sugar, no synthetic additives, no concentrates.

Just whole plants, processed gently and minimally.

2. True small-batch production

Erbology makes its products in small batches in their own facility in Prague, allowing complete control over freshness, quality and nutrient preservation.

3. Rooted in ethnobotany and real science

Every product is made with respect for cultural plant traditions (Ayurveda, TCM, Eastern European herbalism) and with modern nutritional research to ensure safety, synergy and bioavailability.

Directly from small organic farmers, never commodity suppliers.

For example:

• Bergamot → Calabria, Italy
  
• Aronia berries → Independent farmers in Eastern Europe
  
• Sea buckthorn → Coastal regions of Eastern Europe
  
• Aloe vera → Andalusia, Southern Spain
  
• Mushrooms & adaptogens → Specialist farms with full traceability
  

This direct sourcing ensures:

• better soil quality
  
• higher nutrient density
  
• ethical farming practices
  
• small-scale, regenerative agriculture
  
• no middlemen or industrial processing
  

Because freeze-drying preserves:

• heat-sensitive vitamins (like vitamin C)
  
• phytonutrients
  
• aromatic compounds
  
• enzyme activity
  

Freeze-drying removes water without applying high temperatures, allowing berries, roots and herbs to retain their full nutritional profile, far more than conventional drying methods.

Yes.
Erbology is not a white-label brand.
Irina and Viktor develop each formula internally with:

• a deep understanding of plant synergy
  
• respect for Ayurvedic and traditional systems
  
• scientific validation
  
• safety and dosage considerations
  

They intentionally avoid trendy “everything-in-one” blends, because combining too many herbs or adaptogens can:

• reduce potency
  
• overstimulate the immune system
  
• create ingredient incompatibilities
  
• obscure which ingredient supports which benefit

Their blends are minimalist but potent, built around harmony, not hype.

Because combining too many powerful ingredients can overwhelm the system.

In both Ayurveda and Traditional Chinese Medicine, adaptogens (roots) and functional mushrooms are often taken in separate cycles.

Erbology respects this principle by designing blends that:

• support one clear function
  
• avoid unnecessary overstimulation
  
• follow the wisdom of traditional herbal systems
  

This approach is rare, and extremely thoughtful.

Erbology owns and operates its own production site in Prague, allowing:

• strict control over ingredient quality
  
• small-batch manufacturing
  
• gentle processing techniques
  
• absence of industrial additives
  
• full transparency and traceability

Most wellness brands outsource production.
Erbology does not.

Yes, nearly the entire Erbology line is certified organic, sourced from:

• regenerative farms
  
• small-scale growers
  
• regions where the plant grows naturally or traditionally
  

Organic is not a marketing word for them , it’s a sourcing philosophy.

At its core:

“Make wellness simple, pure and rooted in plant intelligence.”

Irina and Viktor believe that:

• daily rituals matter more than intense routines
  
• whole plants are superior to isolated nutrients
  
• ingredients should come from farmers, not factories
  
• health grows from rhythm, not restriction
  
• nature offers everything we need, if we treat it with respect
  

Their products are not meant to overwhelm consumers with complexity.

They help people build gentle, effective habits that support body and mind naturally.

Through:

• direct farmer partnerships
  
• fast post-harvest processing (freezing, cold-pressing)
  
• avoidance of heat
  
• small-batch bottling
  
• no dilution, no concentrates
  
• glass packaging
  
• internal production oversight
  

This combination is extremely rare, and it shows in the potency of their products.