Salon Session: O Christmas Tea with Hans Baeten - 17 Dec.

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O Christmas Tea – Salon Session with tea sommelier Hans Baeten, 17 December
Farmatuur

Salon Session: O Christmas Tea with Hans Baeten - 17 Dec.

Description

Candlelight. Steaming teapots. The scent of cinnamon, citrus peel and something sweet just out of the oven. Welcome to the coziest evening of the year.

On Thursday 17 December, The Salon turns into a winter tea room. Tea sommelier Hans Baeten of Tea Kulture pours, tells stories and makes you taste tea the way you have never tasted it before.

We drink it every day, yet hardly anyone knows what is really in the cup. Hans takes you to the misty slopes where tea is grown and to the farmers who pick it by hand. You discover how one single plant, Camellia sinensis, gives us delicate white tea, fresh grassy green tea, honeyed oolong and deep, malty black tea. It all comes down to the leaf, the hand and the craft.

Then the fun begins. Every tea gets a surprising festive bite to go with it, and we promise some combinations you will not see coming. One sip, one bite, and suddenly the tea tastes completely different. Sweet, buttery, spicy, a whisper of chocolate… and plenty of "oh, wow" around the table.

And the grand finale of the tasting: meet Rudolf.
We proudly pour Rudolf, our very own Christmas tea, made for the darkest and coziest weeks of the year. Warming, festive and made to be shared, whether in your own cup by the fire or wrapped as a gift under the tree. You will be among the very first to taste it, and we raise our cups together for the very first official toast.
Rudolf, finally a red nose you can blame on the tea.

Along the way, Hans shares the secrets of the perfect cup: the right temperature, the right timing, the right amount. And he helps you find the tea that truly suits you. Small details, huge difference. You will never look at a tea bag the same way again.

After the tasting, the shop stays open for our Christmas late-night shopping. Stroll through the store with a warm cup in hand and find the best gifts for every tea lover on your list.

What to expect

  • A guided tea tasting with tea sommelier Hans Baeten, every tea paired with a surprising festive treat
  • From tea farm to teapot: what tea really is and how it is made
  • How to brew the perfect cup, and how to find the tea that suits you best
  • The grand finale: the very first taste of Rudolf, our Christmas tea
  • Christmas late-night shopping until 21:30

Crowners bonus: are you a Crowner and joining us? Then you earn double kroontjes on every Tea Kulture purchase you make at Farmatuur that evening. Just make sure we ring it up on your Crowners account at checkout.

Thursday 17 December · 19:00–21:30 · The Salon, Farmatuur Hasselt · Limited to 15 seats

Practical

Timing

  • 19:00–20:30: Festive pairing tasting with tea sommelier Hans Baeten. Discover where tea comes from, how to brew the perfect cup and how to find the tea that suits you best. Plus the introduction of Rudolf, our very own Christmas tea.
  • 20:30–21:30: Christmas late-night shopping: browse the store at your leisure and find your festive gifts.

Practical Information

  • Date: Thursday 17 December
  • Location: The Salon at Farmatuur, Maastrichtersteenweg 22, Hasselt.
  • Ticket: €15 per person.
  • Start: 19:00.
  • Who is it for? Anyone who loves tea, cosy evenings or a good festive treat. No tea knowledge needed.
  • Crowners: double kroontjes on all Tea Kulture purchases at Farmatuur that evening.
Meet Hans Baeten, Tea Sommelier

Hans Baeten is the tea sommelier behind Tea Kulture. What started as a personal passion grew into a calling: in 2021 he earned his Tea Sommelier diploma at the Flemish Tea Academy, and in 2022 Tea Kulture was born.

Hans works with a direct line from plantation to teapot. No mass production, but natural, hand-picked tea from artisan farmers who are paid fairly and who treasure their craft. From the misty slopes of Malawi and Uganda to the mountains of Myanmar and the small tea gardens of northern Portugal, he knows the people behind every leaf.

Tea Kulture also gives back, supporting projects in the communities where its tea is grown, from breakfast for children on a Sri Lankan tea estate to schoolbooks in Malawi. So every cup tells a story, and does a little good too.

The Salon by Farmatuur

We all see it happening. Functional purchases are moving online. Fast, efficient, frictionless. So why would anyone still come to a physical store?

For something the online world can never truly offer. Experience. Connection. A moment that genuinely moves you.

Farmatuur was built as exactly that kind of place. Not a traditional store, but a world where everything is designed to resonate. Where scent, music, materials and conversation come together. Where you do not simply buy something, but step into something.

At our conversation bar, no sales pitches emerge, but real exchanges. About health. About rituals. About small breakthroughs in everyday life.

At the heart of that experience lies The Salon. An intimate space inspired by the salons of the Enlightenment, where people once gathered to exchange ideas and perspectives. Today, we bring that spirit back in a contemporary way. We invite people who genuinely have something meaningful to share, and translate their knowledge into something accessible, human and inspiring.

The Salon does not feel like a lecture. It feels like someone sitting in your living room, finally making clear the things you have wanted to understand for a long time.